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Fendi Bucks Retail Trend With Plans for Larger New York City Flagship

Berluti Joins Move by LVMH Luxury Brand Into Former Coach Space at Vornado’s Landmark Fuller Building

Fendi plans to move across Madison Street in New York City to the Fuller Building, taking more than 6,000 square feet in the landmark tower. (Getty Images)
Fendi plans to move across Madison Street in New York City to the Fuller Building, taking more than 6,000 square feet in the landmark tower. (Getty Images)

Fendi, the haute couture house of fashion with roots in Rome, is resisting the latest retail trend to shrink flagship stores by expanding its Madison Avenue showroom in New York City by relocating across the street into space that Coach recently vacated.

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