Look no further than the "Bridgerton" section to show your loved one affection this holiday season.
At least that's what Los Gatos, California-based streaming entertainment giant Netflix is hoping customers will do at its first "multi-title immersive shopping experience" featuring merchandise from across its slate of shows.
The 10,000-square-foot pop-up store opened Thursday at The Grove shopping center in L.A.'s Fairfax District. It plans to offer limited-edition items from its steamy romantic series "Bridgerton" along with branded "Stranger Things" and "Squid Game" merchandise, according to a Netflix statement.
Items for sale include shirts, books, collectible figures, dollhouses and kids activity books. In addition, the store is expected to have colorful, life-size versions of Netflix characters and immersive experiences based on Netflix programming. Netflix has opened other pop-up stores that feature immersive experiences from specific Netflix shows, including "Stranger Things" stores in Dallas, Miami and Paris.
“This felt like the most organic next step to continue our growth and bring Netflix’s most beloved shows together in a completely new way,” Greg Lombardo, head of live experiences for Netflix, said in the statement.
Netflix is a major driver of office and soundstage demand both locally and around the world. That said, the streamer vowed in July to steady spending after years of growth as its subscriber numbers fall. Also this summer, Netflix put up office space for sublease in Burbank as it grappled with layoffs and subscription decline.
The West Hollywood retail market, which includes The Grove, is among the most desirable in greater Los Angeles. The market has an average asking rent of $67.75 per square foot per year, well above the greater L.A. average of $35.21 per square foot. The market's vacancy is 6.4%, above the greater L.A. average of 5%.
The Netflix store is slated to remain open until Jan. 6, 2023.