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2021 Hunter Hotel Investment Conference

Hotel Executives Discuss Demand Recovery, Changing Labor Model

Attendees listen to a general session during the Hunter Hotel Investment Conference at the Atlanta Marriott Marquis. (Ben Rose Photography)
Attendees listen to a general session during the Hunter Hotel Investment Conference at the Atlanta Marriott Marquis. (Ben Rose Photography)

Read Hotel News Now's complete coverage from the 2021 Hunter Hotel Investment Conference, held May 10-12 in Atlanta.

Click on each headline to read more.

David Kong, president and CEO of BWH Hotel Group, speaks on a panel during the first day of the 32nd Hunter Hotel Investment Conference in Atlanta on May 10, 2021. (Stephanie Ricca)

A panel of executives speaking at the Hunter Hotel Investment Conference said challenges including labor are expected to cause some roadblocks as demand climbs back.

A panel of executives speaking at the Hunter Hotel Investment Conference said challenges including labor are expected to cause some roadblocks as demand climbs back.

Traveler confidence has increased from 39% in November 2020 to 60% at the end of April, a positive sign for U.S. hoteliers waiting for demand's return. (Bloomberg/Getty Images)

U.S. hotels have posted improved performance over the past several months as more people are receiving vaccinations, feel comfortable traveling and have the money available to do it.

Panelists at the Hunter Hotel Investment Conference say this current economic cycle has highlighted an increased investment in select-service hotels, and it's expected to continue.

Due to a shortage of housekeepers across the hotel industry, some hotels are forced to cap occupancy at 60%, selling a bulk of the rooms on weekends.

Leslie Hale, president and CEO of RLJ Lodging Trust, acknowledged how the sense of responsibility she feels as a leader during the COVID-19 pandemic helps her communicate with calmness. (Ben Rose Photography)

Some lasting lessons hotel industry CEOs carry from 2020 include the value of constant communication, a call for more diversity and the importance of mental health.

In a video interview, G6 Hospitality CEO Rob Palleschi talks about why a robust pipeline and strong interest in conversions are propelling his company forward, amid worries about staffing hotels.

Marriott International's group president for the U.S. and Canada said the hotel company's conversion brands are more attractive to owners than ever.

Whether full-service or select-service, hotels should cater to the market they are in.

Whether it's a new hotel or a renovation project, the pandemic-related issues affecting supply chains, capital expenditure reserves and hotel financing mean owners and developers will need to plan well in advance.