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Coworking Arm of Dallas Cowboys Headquarters Sells Out Offices

Team's Latest Venture Could Be a Model for Other High-Profile Brands
Formation's library overlooks the Dallas Cowboys practice facility, Ford Center at The Star in Frisco. (Dallas Cowboys)
Formation's library overlooks the Dallas Cowboys practice facility, Ford Center at The Star in Frisco. (Dallas Cowboys)

The Dallas Cowboys professional football team is opening a branded coworking concept this week at the team's global headquarters, a move that could be a catalyst for other high-profile brands to diversify into flexible office spaces.

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