The Case for San Francisco's Revival

Once a thriving business hub as well as a bucket-list destination for tourists, San Francisco has weathered some challenges in the past few years.

Since the pandemic, much of the tech companies headquartered in San Francisco and Silicon Valley have let employees continue to work remotely, leaving their office buildings largely empty. Hotel demand has fallen as fewer international travelers — especially from Asia-Pacific countries — book trips to San Francisco, one of the country's premier West Coast gateway cities. Conferences and exhibitions, large drivers of group demand, have not filled out the city's convention calendar as they once did, leading some hotel owners to surrender their big-box convention hotels back to their lenders.

In this special report, CoStar News Reporter Katie Burke and Hotel News Now Senior Reporter Bryan Wroten traveled to San Francisco and interviewed property owners, business leaders and other stakeholders who are hopeful the Bay Area will soon resemble its old self.

For more in-depth coverage, click through our report in the links below.

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