"It was important for the profession that the government recognized the need to transform these city entrances, where 74% of purchases are made in France," said Marie Cheval. Interviewed on the BiTV set at the SIEC, the President of FACT (also CEO of Carmila) returned to the AMI launched by the government in September 2023, which selected 74 retail projects at the entrances to French cities last February, and announced 16 additional winners today. She emphasized "the specific nature of these projects, which have sometimes developed in an anarchic fashion in France in recent years. These are complicated, lengthy projects, which are sometimes financially difficult to complete".