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How South By Southwest Cancellation and the Pandemic Hurt Hotels in Austin, Texas

Analysis: Rooms Revenue Fell 81% in the 10 Days the Music and Technology Festival Was To Be Held
Bars, clubs and businesses line the famous Sixth Street music and entertainment district of downtown Austin, Texas. (Getty Images)
Bars, clubs and businesses line the famous Sixth Street music and entertainment district of downtown Austin, Texas. (Getty Images)

The film and music festival South By Southwest is typically held in mid-March in Austin, Texas, and this year, SXSW was one of the first major events to be canceled in the U.S. due to coronavirus fears.

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