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Mipim 2023: Scott Ball on the Differences Between US and European Consumers

Chief Executive of Citycon Explains How Investor is Shifting Away from Pure Retail to Mixed-Use

(Updated on 24 March as an error meant some earlier versions of this story displayed a different interview).

Scott Ball, chief executive of Nordic property company Citycon, talks to CoStar about the differences between US and European consumers.

The American also explains how he shook up the tenant mix since he arrived in Europe four years ago when he took the helm at Citycon.

He also talks about the company shifting away from pure retail to mixed-use.