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Hotels That Once Relied on Group Business Get Creative in Hunt for Revenue

'Whatever Small Piece of Business You Can Get is Potentially One More Employee That Gets Hours'
Terranea Resort, a luxury hotel on the Los Angeles coast, relies heavily on revenue from group business, which has been strained due to the ongoing pandemic. (Terranea Resort)
Terranea Resort, a luxury hotel on the Los Angeles coast, relies heavily on revenue from group business, which has been strained due to the ongoing pandemic. (Terranea Resort)
Hotel News Now
March 26, 2020 | 4:36 P.M.

Hotels that have in the past been able to count on groups as a major revenue driver are being forced into revenue-later or something-better-than-nothing sales scenarios as those groups dry up, at least temporarily, because of pandemic fears and social-distancing edicts.

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News | Hotels That Once Relied on Group Business Get Creative in Hunt for Revenue