Through a newly formed exclusive partnership, travelers will be able to book stays with AutoCamp through Hilton’s direct channels.
As part of this partnership, members of Hilton’s loyalty program will be able to earn and redeem points for stays at AutoCamp glamping locations, which offer guests Airstream trailers, cabins, tents and other experiences near national parks and outdoor destinations, according to a news release.
“We know today’s travelers are craving adventures when planning their next trip, and that’s why we look for innovative and like-minded partners like AutoCamp,” said Chris Silcock, president of global brands and commercial services at Hilton, in the release. “This is the first time a major hospitality brand and outdoor lodging company have come together in this way to create even more choices for travelers while redefining the outdoor hospitality experience.”
The news release cites a Hilton Trends Report that found nearly half of travelers in 2024 will prioritize exploration and adventure.
AutoCamp currently has locations in Yosemite, Joshua Tree and Russian River in California; Zion, Utah; Cape Cod, Massachusetts; and Catskills, New York. The company has sites in Asheville, North Carolina, and Sequoia, California, expected to open this summer with one in Hill Country, Texas, set to open in 2025.
“Our mission at AutoCamp has always been to reconnect people with the outdoors and each other,” AutoCamp founder and CEO Neil Dipaola said in the release. "By partnering with an incredible global brand like Hilton, we're able to introduce Hilton Honors members to a new hospitality experience rooted in nature — bringing them closer to the country's most iconic national parks and explorable outdoor destinations without sacrificing the highest caliber of hospitality and comfort they expect.”
The partnership with AutoCamp comes shortly after Hilton’s announcement it was partnering with Small Luxury Hotels of the World. During its latest earnings call, Hilton President and CEO Chris Nassetta said the partnership was designed “to meaningfully expand our luxury distribution.”
Like its partnership with AutoCamp, guests of SLH will be able to book through Hilton’s direct channels, and Hilton loyalty members will be able to earn and redeem points at SLH properties. The partnership increases Hilton’s luxury portfolio from 150 to 160 hotels to 600 to 700 hotels across the world.
During the call, Nassetta addressed rumors about Hilton potentially buying the Graduate Hotels brand without confirmation or denial.
“The environment we’re in is a little bit different,” Nassetta said. “There is … more stress in the system than normal, that probably presents more opportunity to do things like [an acquisition], but things that are modest in my view, and what I view as tuck-in acquisitions.”
Editor’s note: Chris Nassetta serves on the board of directors for Hotel News Now’s parent company, CoStar Group.