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What Will Post-Pandemic Shopping Demand Look Like? Simon May Test With Mall Openings.

Simon Could Be Test Case for Timing, Process of Bringing Shoppers Back

Phipps Plaza in Atlanta is one of Simon Property's malls scheduled to open this weekend in what could be a test of the future of brick-and-mortar shopping. (Tony Wilbert/CoStar)
Phipps Plaza in Atlanta is one of Simon Property's malls scheduled to open this weekend in what could be a test of the future of brick-and-mortar shopping. (Tony Wilbert/CoStar)

Simon Property Group, the nation’s largest retail landlord, is reportedly opening the doors to 49 shopping centers and malls beginning Friday in areas lifting stay-at-home mandates. It’s the first major move to write the playbook of what the future of shopping might look like as the coronavirus outbreak subsides.

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