Login

STR: Columbus Day Weekend Extends US Hotel Summer Performance

Tampa, Miami Report Best Occupancy, Rate Levels

Hotels in Tampa, Florida, reported occupancy close to the market's 2019 comparable (-3.5% to 66.8%), according to STR, CoStar Group's hospitality analytics division. (Getty Images)
Hotels in Tampa, Florida, reported occupancy close to the market's 2019 comparable (-3.5% to 66.8%), according to STR, CoStar Group's hospitality analytics division. (Getty Images)

Lifted by the long Columbus Day weekend, U.S. hotel performance rose to a level similar to late summer, according to STR‘s latest data through October 9.

October 3-9, 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 63.9% (-9.6%)
  • Average daily rate (ADR): US$134.63 (+2.4%)
  • Revenue per available room (RevPAR): US$86.02 (-7.4%)

The occupancy level was the highest since the week ending August 14, while ADR came in higher than every week since the one ending August 21.

While none of the top 25 Markets recorded an occupancy increase over 2019, Tampa came closest to its 2019 comparable (-3.5% to 66.8%). Driven by ADR, the market reported the largest RevPAR gain when compared with 2019 (+12.2% to $91.67).

Oahu Island experienced the steepest occupancy decline from 2019 (-45.1% to 46.9%).

Miami reported the largest ADR increase when compared with 2019 (+22.2% to $186.78).

The largest RevPAR deficits were in San Francisco/San Mateo (-61.3% to $93.03) and Oahu Island (-50.7% to $98.83).

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.

Additional Performance Data


STR’s world-leading hotel performance sample comprises 70,000 properties and 9.3 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editorial Director Stephanie Ricca at sricca@hotelnewsnow.com.

Return to the Hotel News Now home page