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STR: Labor Day, Rosh Hashanah Contribute to US Hotel Performance Declines

Tampa Hotels Reported Occupancy Boost; New York City Achieves Room Demand Milestone

Patrons flood the street after "Chicago" at Ambassador Theatre on reopening night on September 14, 2021 in New York City. (Getty Images)
Patrons flood the street after "Chicago" at Ambassador Theatre on reopening night on September 14, 2021 in New York City. (Getty Images)

U.S. hotel performance fell slightly from the previous week, according to STR‘s latest data through September 11.

September 5-11, 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 60.0% (-13.6%)
  • Average daily rate (ADR): $130.82 (-1.4%)
  • Revenue per available room (RevPAR): $78.46 (-14.8%)

Despite the week-over-week dip, performance levels were solid on an absolute basis considering it was the week of Labor Day as well as Rosh Hashanah from Monday through Wednesday. Neither of those holidays were a factor in the corresponding week two years ago, thus creating steeper declines in comparison with 2019.

Among the Top 25 Markets, Tampa recorded the only occupancy increase over 2019 (+0.3% to 61.5%).

San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-44.6% to 49.4%).

Miami reported the largest ADR increase over 2019 (+30.4% to $171.02).

The largest RevPAR deficits were in San Francisco/San Mateo (-64.6% to $80.64) and Washington, D.C. (-55.8% to $62.26).

Also of note, New York City hit 500,000 room nights sold for the first time in the pandemic era, helped by Broadway shows reopening and the final weekend of the U.S. Open Tennis Championships.

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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