October ended with a bang for hotel operators in Austin, Texas, as a few high-profile events drove record performance over the last few weeks of the month. Notably, the annual Formula One Grand Prix weekend, which took place Oct. 18-20, coincided with a highly anticipated college football matchup between the University of Texas and the University of Georgia.
Austin’s hotel industry experienced record-breaking performance in October
A unique convergence of high-profile events drove hotel performance
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