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More Parrotheads May Migrate to San Diego After Margaritaville Brand Hotel Conversion

Pebblebrook Converting Second West Coast Hotel to Jimmy Buffett's Lifestyle Brand
San Diego's Hotel Solamar is set to become the second Margaritaville-branded hotel on the West Coast following a conversion by Pebblebrook Hotel Trust. (CoStar)
San Diego's Hotel Solamar is set to become the second Margaritaville-branded hotel on the West Coast following a conversion by Pebblebrook Hotel Trust. (CoStar)
By Madison Cromwell
CoStar Research
February 18, 2020 | 2:22 P.M.

Beginning next year it will always be five o’clock at the Hotel Solamar in San Diego once it completes its conversion into the Margaritaville Hotel San Diego Gaslamp Quarter. It's just the latest corporate expansion for a brand build on a laid-back way of life.

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