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Hard Rock Plans Music-Themed Hotel on Former Site of Michigan Guitar Plant

Company’s New Reverb Brand Seeks To Link Travelers With Local Entertainment Scene
Hard Rock Hotels plans a 2023 opening in Kalamazoo, Michigan, for its new Reverb brand, similar to this one that opened last year in Atlanta. (CoStar)
Hard Rock Hotels plans a 2023 opening in Kalamazoo, Michigan, for its new Reverb brand, similar to this one that opened last year in Atlanta. (CoStar)
CoStar News
March 1, 2021 | 10:20 P.M.

Hard Rock Hotels plans to develop a new location of its Reverb by Hard Rock brand in Kalamazoo, Michigan, on a site that once housed a Gibson guitar and mandolin production facility, in a move that stands out amid a quiet U.S. hospitality development market.

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