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STR: US Hotel Performance Improves in February

Florida Markets Lift Total US Industry
Tampa's hotel market achieved the highest occupancy in the U.S. for the month of February, according to STR data. (Adobe Stock)
Tampa's hotel market achieved the highest occupancy in the U.S. for the month of February, according to STR data. (Adobe Stock)
By HNN Newswire
March 19, 2021 | 2:00 P.M.

The U.S. hotel industry showed higher performance levels from the prior month, according to February 2021 data from STR.

February 2021 (percentage change from February 2020):

  • Occupancy: 45.3% (-26.6%)
  • Average daily rate (ADR): US$98.31 (-24.8%)
  • Revenue per available room (RevPAR): US$44.57 (-44.8%)

Occupancy and RevPAR were the highest for any month since October 2020, while ADR was the highest since September 2020.

Among the Top 25 Markets, Oahu Island reported the lowest February occupancy level (29.3%), which represented a 65.9% decrease in year-over-year comparisons.

Lifted by Super Bowl LV, Tampa experienced the highest occupancy level (66.0%), which was down 23.6% year over year. The next highest occupancy level was in Miami (65.5%), which recorded the highest ADR (US$215.86) and RevPAR (US$141.31) levels.

Miami was the only market to register ADR above US$200 and RevPAR above $100. Eight additional markets posted ADR over $100.

Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.

All of STR’s COVID-19 analysis can be found here.

Additional Performance Data

STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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