Some analysts call artificial intelligence the fifth industrial revolution, others classify it as a technological disruption on a par with the invention of the printing press. Made accessible to the greatest number with the emergence of platforms such as ChatGPT, Copilot and Gemini, AI is advancing at breakneck speed and disrupting all sectors of the economy. To take advantage of its many promises, real estate players need to get in on the action today — or risk being left behind.