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STR: Tampa Leads Top 25 US Markets in Weekly Performance

Metrics Decline Week to Week Overall

Tampa hotel occupancy increased 4.8% over 2019 to 65.7% in the week ending Oct. 30. Pictured, a boat parade on the Hillsborough river celebrates the Tampa Bay Lightning Stanley Cup Championship on Sept. 30, 2020, in Tampa, Florida. (Getty Images)
Tampa hotel occupancy increased 4.8% over 2019 to 65.7% in the week ending Oct. 30. Pictured, a boat parade on the Hillsborough river celebrates the Tampa Bay Lightning Stanley Cup Championship on Sept. 30, 2020, in Tampa, Florida. (Getty Images)

As anticipated ahead of Halloween, U.S. hotel performance fell week over week, according to STR‘s latest data through 30 October.

Oct. 24-30, 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 58.9% (-5.7%)
  • Average daily rate (ADR): $127.70 (+1.5%)
  • Revenue per available room (RevPAR): $75.28 (-4.3%)

Even with a drop in performance levels from previous weeks, comparisons with the matching week in 2019 improved because Halloween that year fell on a Thursday and created a more significant disruption in business travel and groups.

Among the Top 25 Markets, Tampa saw the only occupancy increase over 2019 (+4.8% to 65.7%). The market also reported the largest increases in ADR (+18.2% to $131.57) and RevPAR (+23.9% to $86.43) when compared with 2019.

Oahu Island reported the steepest occupancy decline from 2019 (-42.2% to 46.5%)

The largest RevPAR deficits were in San Francisco/San Mateo (-49.6% to $96.22) and Oahu Island (-46.6% to $96.09).

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.

Additional Performance Data

STR’s world-leading hotel performance sample comprises 70,000 properties and 9.3 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, visit str.com and costargroup.com.

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