U.S. hotel occupancy and average daily rate (ADR) dipped from previous weeks, according to STR‘s latest data through August 14.
August 8-14, 2021 (percentage change from comparable week in 2019*):
- Occupancy: 65.7% (-8.4%)
- Average daily rate (ADR): $139.18 (+5.9%)
- Revenue per available room (RevPAR): $91.45 (-3.0%)
While the metrics were down week over week, comparisons with 2019 remained consistent, which is further evidence of seasonality in the data as more schools return to class and leisure demand wanes. Concern around COVID-19 cases also persists.
Among the Top 25 Markets, Norfolk/Virginia Beach saw the only occupancy increase over 2019 (+0.4% to 80.0%) and the highest RevPAR increase when compared with 2019 (+24.3% to $131.07).
San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-36.8% to 56.9%).
Miami reported the largest ADR increase over 2019 (+24.1% to $185.00).
The largest RevPAR drops were in San Francisco/San Mateo (-55.2% to $96.42) and New York City (-39.9% to $122.06).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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