Login

Immersive Video Game Company Beat the Bomb To Open Shop in Atlanta and Washington, DC

Firm Signs Leases With Developers for US Expansion

Immersive video game experience Beat the Bomb will lease space at Hecht Warehouse in Washington, D.C. (CoStar)
Immersive video game experience Beat the Bomb will lease space at Hecht Warehouse in Washington, D.C. (CoStar)

An immersive social video game company has signed deals with developers in Atlanta and Washington, D.C., for its U.S. expansion.

Brooklyn, New York-based Beat the Bomb said it raised $7 million from New York-based Conversion Venture Capital, Paris-based Otium Capital and several angel investors to fund its expansion.

Beat the Bomb leased 10,000 square feet in Atlanta at the Allied Studios building at 1483 Chattahoochee Ave. NW, owned by Atlanta-based Jamestown. In Washington, D.C., Beat the Bomb will lease an undisclosed amount of space at Hecht Warehouse, a multifamily and retail property at 1401 New York Ave. NE owned by Douglas Development.

Beat the Bomb allows groups of players to participate simultaneously in rooms filled with large video monitors. Teams in one city can compete with teams in other cities. Beat the Bomb combines elements of game shows, escape rooms, arcade games and action movies, and its websites talk of paint bombs. Real estate companies are searching for new types of leisure activities to become tenants in retail, office and multifamily developments.

For example, in Washington, D.C., adult-themed mini-golf developer Drive Shack leases space in the former International Spy Museum. Indoor mini-golf experience Puttshack leases space at the Interlock mixed-use development in Atlanta.

"In 2022 we will begin our U.S. expansion, with a goal to bring Beat The Bomb to 50 cities globally" in the next five years, said Alex Patterson, CEO and founder of Beat the Bomb, in a statement. Patterson is a former New York tax attorney and a former executive at Tough Mudder, a developer of extreme obstacle course races.

In the Beat the Bomb immersive video game, groups compete as teams through a combination of video screens and other special effects. (Beat the Bomb)

Beat the Bomb’s Atlanta location will open this fall, and its D.C. location will open this winter. Both locations will feature glass-walled Bomb Rooms, a beer garden and a full-service bar with some food offerings. The locations will also have multiple 150-square-foot game bays and game areas with dedicated seating.

Both Atlanta and Washington, D.C., have become magnets for video-game developers. Online sports wagering developer FanDuel will open a tech research hub at Jamestown’s Ponce City Market in Atlanta. In the Washington, area, Microsoft subsidiary ZeniMax Media occupies 100,000 square feet at 1370 Piccard Drive in Rockville, Maryland.

For the Record

Natalie Battisti of Jamestown represented her company in-house on the Atlanta lease. Joe Fleischmann, Victor Salcido and Michael Pratt at NAI-KLNB represented Douglas Development on the Washington, D.C., lease. ARCO/Murray is the architect for both projects.