U.S. hotel occupancy increased more than 4 percentage points from the previous week, according to STR‘s latest data through Feb. 13.
Feb. 7-13, 2021 (percentage change from comparable week in 2020):
- Occupancy: 45.1% (-29.0%)
- Average daily rate (ADR): US$99.21 (-25.7%)
- Revenue per available room (RevPAR): US$44.72 (-47.2%)
Boosted by Valentine’s Day and the long weekend with Presidents Day, U.S. weekend occupancy (Friday/Saturday) came in at 58.5%, which was the highest level in the metric since mid-October. Elevated occupancy during the weekend of Presidents Day occurred during previous recessions as well.
Aggregate data for the Top 25 Markets showed slightly lower occupancy (44.0%) but higher ADR (US$106.53) than all other markets.
Among the Top 25 Markets, Tampa, Florida, saw the highest occupancy level (66.3%), lifted by Super Bowl LV.
Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (28.8%), and Minneapolis, Minnesota (30.9%).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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