With events playing a major role in hotel performance, there seems to be no greater event so far on that front than the Eras Tour. Taylor Swift will be performing six concerts at Toronto’s Rogers Centre in November 2024 — and strong demand is already showing up in STR’s forward-looking data of occupancy on the books.
Taylor Swift Uplift Expected for Hotels in More of North America
US Host Cities Got 11% Occupancy Premium and Rate Increases, and Now Canada Awaits
This news story is available exclusively to CoStar subscribers.
Watch the video to learn how you can access industry leading CRE news and the data analytics you need to drive success.
This news story is available exclusively to CoStar subscribers.
Ready to Learn More?
Sign Up For a Personalized Demo.
Sign Up For a Demo To Learn More.
Already A Subscriber? Sign In