U.S. hotel occupancy reached its highest level since mid-August, while room rates dipped from the previous week, according to STR‘s latest data through October 16.
October 10-16, 2021 (percentage change from comparable week in 2019*):
- Occupancy: 65.0% (-10%)
- Average daily rate (ADR): $134.03 (-1.4%)
- Revenue per available room (RevPAR): $87.15 (-11.3%)
Week-over-week demand growth came almost exclusively from the Sunday ahead of Columbus Day. Overall for the three-day holiday weekend (8-10 October), occupancy reached 72% as compared with 75% in 2019.
While none of the Top 25 Markets recorded an occupancy increase over 2019, Tampa came closest to its 2019 comparable (-3.0% to 66.8%). Driven by ADR, the market reported the largest RevPAR gain when compared with 2019 (+8.9% to $88.87).
San Francisco/San Mateo experienced the steepest occupancy decline from 2019 (-41.2% to 52.0%).
Miami reported the largest ADR increase when compared with 2019 (+13.8% to $184.58).
The largest RevPAR deficits were in San Francisco/San Mateo (-62.1% to $90.19) and New York City (-45.5% to $163.58).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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