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STR: Seasonal Demand Shifts Bring Down US Weekly Hotel Performance

Norfolk, Virginia Beach Hotels Outpace Pre-Pandemic Occupancy

During the week of Aug. 7-13, hotels in Norfolk/Virginia Beach, reported occupancy rose 0.4% to 80.1%. (Getty Images/iStockphoto)
During the week of Aug. 7-13, hotels in Norfolk/Virginia Beach, reported occupancy rose 0.4% to 80.1%. (Getty Images/iStockphoto)

Showing continued alignment with seasonal patterns, U.S. hotel performance fell slightly from the previous week, but showed improved comparisons with 2019, according to STR‘s latest data through Aug. 13.

Aug. 7-13, 2022 (percentage change from comparable week in 2019*):

  • Occupancy: 68.5% (-4.6%)
  • Average daily rate (ADR): $152.34 (+15.8%)
  • Revenue per available room (RevPAR): $104.30 (+10.5%)

Norfolk/Virginia Beach (+0.4% to 80.1%) was the only Top 25 Market to report an occupancy increase over 2019.

Seattle (83.2%), Oahu Island (81.8%), and Norfolk/Virginia Beach (80.1%) led the major markets in absolute occupancy for the week.

San Diego posted the largest ADR gain over 2019 (+33.5% to $236.65).

The steepest RevPAR deficit was in San Francisco (-28.2% to $154.93).

*Due to the pandemic impact, STR is measuring recovery against comparable time periods from 2019.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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