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Live Nation upgrades venues with premium focus to capitalize on 'superfans'

VIP experience drives revenue growth for world's largest event producer
Ticket sales are up at Live Nation's 373 live event venues around the U.S., including the Coca-Cola Roxy Theatre in Atlanta. (CoStar)
Ticket sales are up at Live Nation's 373 live event venues around the U.S., including the Coca-Cola Roxy Theatre in Atlanta. (CoStar)
CoStar News
November 14, 2024 | 11:55 P.M.

The world’s largest producer of live events is adding more premium seats to its venues to cash in on growing demand from consumers craving high-end experiences in the wake of the COVID-19 pandemic.

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