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Private-Party Showings Bring Some Relief to Beleaguered Movie Theaters

Cinemark CEO Says Group Auditorium Rentals Account for 20% of the Box Office Take
Cinemark executives said private auditorium rentals have been crucial to bringing leery consumers back to its movie theaters during the pandemic. (Cinemark)
Cinemark executives said private auditorium rentals have been crucial to bringing leery consumers back to its movie theaters during the pandemic. (Cinemark)
CoStar News
November 10, 2020 | 11:41 P.M.

Some of the nation's theater chains are turning to private movie showings to help keep their doors open during the pandemic, and maybe even after it eases.

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