In the latest development from Miami’s increasingly crowded branded condominium scene, JDS Development Group and Dolce & Gabbana offered new design details on the famous Italian fashion house’s first foray into real estate in North America that's expected to change the skyline with a super-tall tower.

The 259-unit condo-hotel, named 888 Brickell by Dolce & Gabbana, will stretch 1,049 feet high, the maximum allowed by the Federal Aviation Administration. The 90-story condo-hotel in the heart of Miami’s Brickell Financial Districtis expected to tie the Waldorf Astoria Hotel and Residences for the title of the tallest building in Miami.

The project will feature “first of its kind” residences that can “seamlessly transition” into multiple rooms and suites for use by residents and hotel guests, according to a statement. The residential units become a hotel room when owners enroll all or part of their unit into a hotel program, and allow buyers to earn additional income on their unit.

Hotel guests will have the option of staying for a single night or an extended stay at an individual hotel room with a bedroom and bathroom, or a hotel suite that includes a living room, dining room, full kitchen, private outdoor space, and separate bedrooms. Both units can be combined into a two-bedroom Grand Private Residence.

Each two- and three-bedroom residence can be configured with the owner in residence while guests use the hotel room or suite. The one- to four-bedroom units are all fully furnished by Dolce & Gabbana, a spokesperson confirmed on behalf of JDS Development.

Prices at the Dolce & Gabbana tower begin at $3.5 million. Details about potential financing or the construction timeline were not disclosed by the developer. According to media reports, the tower is expected to open around 2028. A seven-story office structure currently sits at the site of the planned super-tall tower.

Dolce & Gabbana's move into real estate development was a “natural” extension after the 2021 launch of the Dolce & Gabbana Casa Collection, the company’s interiors and home products line, said CEO Alfonso Dolce in the statement. “For us, the cultural vibrancy of Miami is the perfect backdrop for our world debut in the real estate sector."

The Italian fashion house collaborated with interior design firm M2Atelier on the Miami project to implement Dolce & Gabbana's design cues, including its signature gold, black and red colors, into the condo-hotel's interiors. The tower is the designer's first real estate project in North America and was initially announced in 2023 at the same time as Dolce & Gabbana's planned branded residences in Marbella, Spain, and a hotel in the Maldives.

The Miami condo-hotel is coming together after a prior arrangement for the site between JDS Development and Major Food Group fell through. Plans include 259 flexible rooms and suites, six food and beverage outlets, two bars, a pool club, a signature restaurant, demo kitchen and private dining options.

“The global real estate spotlight is shining on Miami and Brickell, in particular due to many prominent businesses relocating to the area,” said Michael Stern, CEO of JDS Development, in the statement.

Branded condominiums, while not a new concept, have become increasingly commonplace in Miami as both established and new-to-market developers aim to capitalize on the city’s mid-2020s population growth with recognizable names promoting a specific lifestyle.

The city is home to a growing list of well-known names being attached to real estate projects, including Armani—and Porsche-branded towers and the currently under-construction Bentley Residences, all developed by Dezer Development. Related Group, one of Miami’s biggest developers, is working with hospitality brand NoMad in Miami’s Wynwood, while a condominium in Fort Lauderdale features the official stamp of approval from the studio that designed Ferrari.

Fellow Italian carmaker Pagani has also lent its name to branded residences to be developed by locally based real estate services company Riviera Horizons in North Bay Village. About six miles south in downtown Miami, G&G Business Developments is finishing up construction on British luxury carmaker Aston Martin’s tower—one of Miami’s tallest at 867 feet.

While the initial announcement of Dolce & Gabbana’s deal with JDS Development happened last year, Stern’s company has since announced another branding deal with German carmaker Mercedes-Benz. JDS Development is planning the Mercedes-Benz Places Miami, formerly known as 1 Southside, in the western half of Brickell, only a few blocks from the Dolce & Gabbana tower’s proposed location along Brickell Avenue.