-Standard Textile’s Elevations terry line is a totally new concept in performance terry, balancing extravagance and performance by centering the heavier fabric where it is used the most —in the middle. The resulting towel has the performance of more expensive towels without the extra costs. The beauty and comfort of Elevations is end to end. The Elevations line is designed to rise gently from the ends to the center. The end panels put an elegant Jacquard in guest’s hands as they wrap themselves in the rich cotton center. Elevations also delivers end to end cost savings. The key secret behind Elevations is distributing more of the weight throughout the center of the towel—without changing its overall weight. This helps maintain operationally efficiency, while the engineered endurance of our Centium Core Technology ensures the long life that lowers your cost-per-use.