Encouraged by full-year and fourth-quarter results, hotel brands are expecting this year to show steady growth.
On their year-end and fourth-quarter 2024 earnings calls, hotel brand executives seemed optimistic about how 2025 is looking, crediting growth in the leisure and business travel sectors, new constructions coming online and more.
For more on what these brand execs had to say, read below:
Marriott International expects comparable systemwide constant-dollar revenue per available room growth of 3% to 4% year over year for the first quarter of 2025 and 2% to 4% for the full year. It projects net rooms growth of 4% to 5% for year-end 2025. It expects adjusted earnings before interest, taxes, depreciation and amortization of $1.17 billion to $1.19 billion for the first quarter and $5.29 billion to $5.43 billion for the full year.
"We are pleased with the solid momentum we have in our business as we start off 2025. At the end of 2024, global group revenues were pacing up 6% for 2025 and 10% for 2026 on increases in both roomnights and average daily rate."
— Tony Capuano, president and CEO
Choice Hotels International expects domestic RevPAR growth between 1% and 2% in 2025. The brand also expects net income between $288 million and $300 million, and adjusted earnings before taxes, depreciation and amortization between $625 million to $640 million.
“Positive momentum in both business and leisure travel driven by the significant investments we made last year gives us increased confidence in our 2025 outlook.”
— Pat Pacious, president and CEO
“We anticipate [EBITDA] growth to be driven by organic growth across more revenue-intense hotels and markets, robust effective royalty rate growth, continued growth from our ancillary revenue streams, strong international business and incremental revenue generating opportunities from our expanded scale.”
— Scott Oaksmith, chief financial officer
Hilton expects systemwide RevPAR growth of 2% to 3% in 2025. The company expects net unit growth of 6% to 7% over 2024 values this year.
“We expect relatively steady growth across the Americas, modest deceleration in EMEA due to tough comparisons following a robust year last year and growth across Asia Pacific, given improvements in China and continued strength throughout the rest of the region. We also expect positive RevPAR growth across all major segments with group outperforming driven by continued strength in company meetings and convention business. We assume very modest RevPAR growth in leisure transient given forecast for steady levels of consumer spending and challenging comparisons. We expect continued recovery in business transient driven by further momentum in large corporates, coupled with steady demand across small- and medium-sized businesses.”
— Chris Nassetta, president and CEO
For 2025, Hyatt is projecting a year-over-year net rooms growth of 6% to 7%, RevPAR growth of 2% to 4% on a constant currency basis and net income between $190 million and $240 million.
"Looking ahead, 2025 group pace for the U.S. full-service managed properties is up 7% compared to 2024, with average rate accounting for over half of the increase. We expect group contribution to be strong in the first quarter, driven by the timing of Easter falling in April 2025 compared to March of 2024 and the Presidential Inauguration in D.C. in January. Business transient customers remained our strongest growth segment, delivering revenue growth of 10% in the quarter. We continue to see our large corporate customers back on the road, and we experienced an increase in both demand and average rate in the quarter."
— Mark Hoplamazian, president and CEO
Wyndham is projecting at least marginally stronger performance in 2025 than 2024. Coming off a year with global RevPAR growth of 2%, the company expects 2% to 3% growth for 2025, along with rooms growth between 3.6% and 4.6%.
"U.S. leisure travel intentions for the next six months have increased year-over-year across all income brackets according to MMGY's latest survey, reflecting broad-based confidence in both travel and the overall economy and consumer trends that we're seeing remain healthy. Booking lead times lengthened this quarter by another 4%, while average length of stay improved by another 2%, driving increased spending and higher ancillary revenue for both Wyndham and for our franchisees."
— Geoff Ballotti, president and CEO
"New construction will be a bigger portion of net room growth in 2025, particularly as Echo [Suites] continues to ramp, and we should see improved results out of the U.S. compared to 2024 and international will continue to produce at or above 2024 production."
— Michele Allen, chief financial officer and head of strategy
Editor’s note: Christopher J. Nassetta serves on the board of directors for Hotel News Now’s parent company, CoStar Group.