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Lululemon to Open More Stores as Demand Rises for Informal Attire

Athletic Apparel Retailer Sees Brick-and-Mortar as Crucial Piece of Marketing Strategy
Lululemon has plans to open 30 to 35 new stores this year to help support its growth in online sales. (Lululemon)
Lululemon has plans to open 30 to 35 new stores this year to help support its growth in online sales. (Lululemon)
By Jennifer Waters
CoStar News
September 9, 2020 | 3:35 P.M.

Lululemon Athletica, boosted by a surge in direct-to-consumer second-quarter sales, is looking to open 30 to 35 new stores this year as well as 70 holiday pop-up shops as it flexes its muscle in the work-from-home movement caused by the coronavirus pandemic.

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