We've all experienced those moments when we step into a hotel and instantly feel at home — the warm smiles, the personalized service and the feeling that the staff genuinely cares about our well-being, regardless of whether we’re a first-time or long-standing guest.

We’ve also experienced the more transactional experiences, telling ourselves, “It’s just a place to sleep.” Maybe that's happened a couple of times. Outside of sanitation procedures, what actually sets renowned hotel brands apart?

Let’s uncover the secrets behind the success of renowned luxury and popular hotel brands. These establishments have perfected the art of making guests feel cherished, ensuring their return and glowing recommendations. From personalized greetings to anticipating guest needs, from tailored experiences to exceptional customer service, these are some of the features that travelers have adored the most.

But here's the exciting part: The strategies they employ aren't exclusive to the big names. Any hotel, regardless of its size or budget, can duplicate these efforts to achieve the same level of guest loyalty and satisfaction. So, let's unveil the magic behind the curtain of these exceptional hotels and discover how to bring that magic into your own guest experience.

Here are four ways luxury hotels level up hospitality.

Unconditional hospitality begins with a warm and personalized welcome. When guests arrive, address them by name and show genuine interest in their well-being. It sets the tone for a fantastic stay.

The Ritz-Carlton is known for its exceptional personalized service. They have a "Guest Preference Program" where they record guest preferences during each stay. This includes preferred room temperature, pillow type and dietary restrictions. When a guest returns to any Ritz-Carlton property, the staff is well-prepared to welcome them with these personalized touches, creating a warm and memorable experience.

Cost-effective tip: Any hotel can incorporate a cost-effective version by training their staff to remember and use guests' names during check-in. This personal touch makes guests feel valued without additional expenses.

Customize the guest experience. Offer a variety of pillows, room amenities, and food options to cater to different preferences. Remember, it's the little things that make a big difference.

Four Seasons is renowned for its ability to tailor experiences. If you're celebrating a special occasion, the brand can arrange customized in-room amenities, such as a bottle of champagne and a handcrafted dessert. Four Seasons properties go the extra mile to ensure your stay matches your specific personality and needs.

Cost-effective tip: Offer a selection of room amenities that cater to different preferences, such as shampoo options. These choices don't have to be extravagant but show an understanding of guest diversity.

Train your staff to anticipate guest needs. Whether it's an extra towel, a cup of coffee or information about local attractions, being one step ahead shows you truly care about their comfort.

The St. Regis is renowned for its impeccable service. To anticipate guests' needs, the brand provides a personal butler service in many of its properties. These butlers are dedicated to ensuring that every guest's needs are met promptly, whether it's arranging a car service, unpacking luggage, or fulfilling unique requests. This high level of personalized service is a prime example of anticipating and exceeding guest needs.

Cost-effective tip: Provide a guest information booklet in rooms that includes details on local attractions, restaurants and other essentials. This anticipates guests' needs for information and enhances their stay without incurring significant costs.

Offer unexpected delights, such as a complimentary upgrade, a welcome gift or a handwritten note. These small gestures create memorable experiences that guests will rave about.

W Hotels are known for creating "wow" moments for their guests. They often surprise guests with creative amenities such as a complimentary cocktail at check-in, in-room spa treatments or unexpected room decorations for special occasions. These delightful surprises enhance the overall experience.

Cost-effective tip: Leave a handwritten welcome note or a small welcome snack in each room. These gestures can be inexpensive but go a long way in making guests feel special.

In the world of hospitality, success isn't determined solely by the size of your establishment or the depth of your pockets. It's about the commitment to guest satisfaction and the unwavering dedication to making each guest feel special.

By emulating luxury hotel practices, any hotel can turn satisfied guests into loyal advocates, ensuring their return and the growth of their brand. So, whether you're a boutique inn or a grand resort, embrace the secrets of the finest in the industry and take your guest experience to a whole new level.

It's the exceptional experiences that make our journeys truly unforgettable.

Michael Bare is CEO of BARE International, a customer experience research company.

The opinions expressed in this column do not necessarily reflect the opinions of Hotel News Now or CoStar Group and its affiliated companies. Bloggers published on this site are given the freedom to express views that may be controversial, but our goal is to provoke thought and constructive discussion within our reader community. Please feel free to contact an editor with any questions or concern.

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