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American Dream Mega Mall Takes Its Cue From Burning Man Festival

Developers Plan Interactive LED Tree Centerpiece That Reflects Emphasis of New Jersey Complex
Paul Ghermezian, Triple Five's chief marketing strategist, led a tour of the American Dream mall in East Rutherford, N.J., as part of ICSC's New York Deal Making conference. (Linda Moss/CoStar)
Paul Ghermezian, Triple Five's chief marketing strategist, led a tour of the American Dream mall in East Rutherford, N.J., as part of ICSC's New York Deal Making conference. (Linda Moss/CoStar)
CoStar News
December 11, 2019 | 9:22 P.M.

The developer of American Dream, the $5 billion entertainment and shopping complex in New Jersey, not only turned to mainstream entertainment producers Nickelodeon and DreamWorks to design the project, but also to Burning Man, the annual festival held in the Nevada desert.

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