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Hard Rock's Guitar-Shaped Hotel Near Miami Aims to Draw More Than Just Gamblers

At $1.5 Billion, Expansion of Florida Property Comes as US Slot Demand Levels Off
The guitar-shaped hotel in Hollywood, Fla., is part of a $1.5 billion expansion at the Seminole Hard Rock Hotel & Casino. (Courtesy of the Seminole Tribe of Florida)
The guitar-shaped hotel in Hollywood, Fla., is part of a $1.5 billion expansion at the Seminole Hard Rock Hotel & Casino. (Courtesy of the Seminole Tribe of Florida)
CoStar News
October 24, 2019 | 4:39 P.M.

A hotel in the shape of back-to-back guitars that's opening northwest of Miami is a skyline-defining development aimed at helping the Seminole Hard Rock Hotel & Casino hit the right note as an international resort. It's also aimed at giving the site cachet with non-gamblers as the nation’s slot machine market reaches a crossroads.

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