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STR: Miami Reports Strong Weekly Increases

Miami  reported the largest increases in occupancy (+19.9% to 74%) and RevPAR (+33.5% to US$90.08) for the week.
By Rachael Spann Urie
September 22, 2011 | 6:41 P.M.

HENDERSONVILLE, Tennessee—Miami-Hialeah, Florida, reported strong weekly increases in all three key performance metrics during the week of 11-17 September 2011, according to data from STR.

The market reported the largest increases in occupancy (+19.9% to 74%) and revenue per available room (+33.5% to US$90.08) for the week. The market’s average daily rate rose 11.3% to US$121.79.

Overall, the U.S. hotel industry’s occupancy rose 5% to 66.7%, its ADR increased 4.9% to US$105.20, and its RevPAR finished the week up 10.1% to US$70.15.

Two markets experienced occupancy decreases: St. Louis, Missouri-Illinois (-8.5% to 66.1%), and Norfolk-Virginia Beach, Virginia (-1.1% to 56.7%).

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Nashville, Tennessee (+18.2% to US$103.85), and San Francisco/San Mateo, California (+18.2% to US$183.36) reported the largest ADR increases. Washington, D.C., fell 3.2% in ADR to US$156.08, reporting the only decrease in that metric.

St. Louis (-6.2% to US$60.04), Washington, D.C. (2.8% to US$118.49), and Norfolk-Virginia Beach (-0.6% to US$46.54) reported the only RevPAR decreases.

Among the chain scale segments, the luxury segment achieved the largest increases in all three key performance metrics. The segment’s occupancy rose 10% to 76.5%, its ADR was up 6.3% to US$263.20, and its RevPAR increased 16.9% to US$201.37.

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Source:STR

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Source: STR

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Source: STR