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PacSun Takes Teen Retail Concept Out of the Mall

New Stores in LA, New York to Combine Beachwear With Workshops, Performances
Pacific Sunwear of California President Alfred Chang said maintaining a digital connection is critical for its base of young shoppers. (Getty Images)
Pacific Sunwear of California President Alfred Chang said maintaining a digital connection is critical for its base of young shoppers. (Getty Images)
By Jennifer Waters
CoStar News
February 27, 2020 | 9:09 P.M.

Pacific Sunwear of California, a staple at major shopping centers popular with teens, is taking its concept on the road — and out of the mall — infusing it with a measure of today’s must-have experiential shopping.

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