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Touring Chicago office tenants find discounts in the details, not in face asking rents

Of the five P’s in the marketing mix, ‘price’ and ‘painless’ renewals drive Chicago’s office leasing velocity

Since July, the Irvine Co. scored almost 400,000 square feet of new and renewed space within its 1.4-million-square-foot One North Wacker tower in Chicago’s West Loop. (Robert Gigliotti/CoStar)
Since July, the Irvine Co. scored almost 400,000 square feet of new and renewed space within its 1.4-million-square-foot One North Wacker tower in Chicago’s West Loop. (Robert Gigliotti/CoStar)

Since Chicago’s office market investors have learned from past recessions, they now often prefer to offer generous free rent and tenant improvement (TI) packages in lieu of lowering their asking rents. Even many of the newly minted owners of Chicago’s office buildings — who purchased these properties at a fraction of their previous values — choose to offer up tenant-bloated concessions over lowering their rents.

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