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Wayfair’s First Name-Branded Physical Store Embraces Online Shopping

Gensler Architects Design Suburban Chicago Store To Be Shopped While Using Retailer’s App
Wayfair's store in Wilmette, Illinois, is designed to be experienced by shoppers while they use the retailer's smartphone app. (Ryan Gobuty/Gensler)
Wayfair's store in Wilmette, Illinois, is designed to be experienced by shoppers while they use the retailer's smartphone app. (Ryan Gobuty/Gensler)
CoStar News
July 18, 2024 | 7:43 P.M.

While retailers like Walmart and Target evolved from brick-and-mortar stores to developing an online shopping presence, Wayfair did the process in reverse.

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