The Alfred Hôtels brand has taken a strategic step forward. After expanding rapidly in the French provinces, particularly in the south-west, the brand is now set to shine in Paris. The club deal, comprising the operator Alfred Hôtels, management company Braxton IM and Comptoir Immobilier (Izimmo Group), has acquired the premises and goodwill of the Hôtel de Maubeuge, located at 79 rue de Maubeuge, in the 10th arrondissement.