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Wildfires in Western US Cause Fluctuations in Hotel Performance

Occupancy and Rates Show Declines

The Hotel Harrison sign glows against orange skies in downtown Oakland, Calif., on Sept. 9. The unusual orange and red-hued skies were a result of smoke from the Northern California wildfires elsewhere. (Jane Tyska/Digital First Media/East Bay Times via Getty Images)<br>
The Hotel Harrison sign glows against orange skies in downtown Oakland, Calif., on Sept. 9. The unusual orange and red-hued skies were a result of smoke from the Northern California wildfires elsewhere. (Jane Tyska/Digital First Media/East Bay Times via Getty Images)

The wildfires that have devastated parts of the western U.S. have created an added layer to the complex hotel performance situation that has played out over the course of a difficult 2020.

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