The beginning of what would become a major renovation to one of Dallas' most iconic office complexes began with a comment from an executive touring the property for a possible large relocation from Los Angeles and New York City: The Crescent "looked tired," those involved in the deal recall.
It was those words that challenged brokers to never let a comment like that be uttered again, leading to a $12 million renovation to the iconic, four-building, 1.3 million-square-foot office and mixed-use complex in Uptown Dallas, known for being a financial hub in the Southwest.
To ensure the office complex looked fresh, Crescent Real Estate, the owner of The Crescent, decided on a complete renovation, with new LED lights throughout pathways and common areas, new furniture throughout multiple lobbies, new restroom and corridor finishes and a completely new, 12,000-square-foot fitness center.
"We improved the whole lobby experience, with new art, furniture, ceilings, signage, and we even changed out the door handles and doors," John Zogg, managing director of Crescent Real Estate, told CoStar News at the time of the renovation. "We wanted it all to give a brighter and fresher experience with an unparalleled amenity packaged. We are trying to keep The Crescent, from a quality perspective, the best in town."
The project earned a 2023 CoStar Impact Award, as judged by real estate professionals familiar with the market.
About the project: Each office building lobby at 100 Crescent Court, 200 Crescent Court and 300 Crescent Court was completely revamped. Every surface of the first floors in the three office buildings was replaced or enhanced in some way except for existing marble. The property upgrades also included the addition of a new 12,000-square-foot fitness center to the retail atrium for office tenants.
What the judges said: "An important commercial hub in Uptown that originally established the Uptown business district," said Walter Bialas, research director at Avison Young's Dallas office. "A project of this scale and importance needs to have re-investment to maintain it, lest it devolve into a problem property and impact the overall demand drivers for the area."
They made it happen: DLR Group and Andre and Jo Staffelbach led the interior renovation of The Crescent, which was originally designed by architect Philip Johnson. Scott + Reid was the project's general contractor. Entos Design was the designer of the fitness center. Crescent Real Estate's Tony Click, Jordyn Allen, Julie Young and Rick Flusche also worked on the project.
