In a context of real estate crisis, an entire urban production sector must redefine its fundamentals, and in this chain, the promoter is rethinking its model, but also its raison d'être. Caught in the storm, it no longer gives the image of a “trusted third party”. This inevitable change in identity is inherent in every profession and to understand it, this series invites you to explore the evolutions in the history of the real estate developer profession.