The Tucson hotel market is experiencing a significant recalibration between transient and group travel segments, with measurable changes in occupancy and average daily rate (ADR). Following higher growth in 2023 that produced double-digit increases in occupancy and rates, 2024 has witnessed a systematic moderation across primary performance indicators.
Tucson, Arizona’s hotel market shifts the balance between transient and group segments
Group traveler trends reveal offsets in market’s normal travel patterns
CoStar Analytics
March 11, 2025 | 6:03 P.M.
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