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Party City Tests New Layouts, Store-in-Store Initiatives

Retailer Looks to Improve Customer Experience at About 850 Stores
Party City plans to reduce its in-store inventory levels. (Getty Images)
Party City plans to reduce its in-store inventory levels. (Getty Images)
CoStar News
January 16, 2020 | 3:07 P.M.

Separate helium balloon lines. In-store shops that group similar products. And scrapping grocery-store-style aisles.

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