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Sephora Plans 100 Neighborhood Store Openings

Chain to Keep Fleet at Malls in Place While Adding Smaller Outlets to Tap Beauty Product Demand
Sephora is taking its beauty store concept to the streets with 100 openings this year in local neighborhoods and community centers. (Sephora)
Sephora is taking its beauty store concept to the streets with 100 openings this year in local neighborhoods and community centers. (Sephora)
By Jennifer Waters
CoStar News
February 4, 2020 | 10:21 P.M.

LVMH-owned Sephora, the beauty and skin-care products retailer that's a staple in malls, said it is moving "closer to home" with plans to open 100 new U.S. stores over the next year in local neighborhoods and community shopping areas.

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