Are you worried about the impact of rising interest rates on the value of your assets? Are you worried that your buildings, especially your office buildings, will be emptied of their users - sorry, your customers? Are you living with a climate sword of Damocles hanging over your heads? In short, are you convinced that the real estate industry is entering a new cycle, unprecedented at least in terms of the concomitance of three crises (climatic, economic, societal and sociological)? This coming polycrisis, which we have already highlighted in our columns.
Don't panic, you're in the same situation as at least 78% of respondents to the Leaders' perspective survey, an exclusive poll of over 200 real estate decision-makers which forms the dossier of this new edition of BIG magazine and the raison d'être of this first session of BIG UP. Our new format for deciphering the weak signals in real estate that you're all going to need. Yes, uncertainty prevails in this new cycle. Yes, a new market environment is being imposed voluntarily or under duress. Yes, the real estate industry will have to change its software and accelerate its transformation.
Here are a few arguments to convince you: while real estate will remain a safe haven for investors over the long term, rising interest rates will lead to a sharp repricing of assets in the short term. While real estate is the best protection against inflation, there is no guarantee that it will be uniformly reflected in rents. In this first Leaders' perspective survey, between 65% and 80% of you share these convictions. Without appeal...
With this first edition of BIG UP, we invite you to decipher the weak signals that some are looking for to underpin, validate or confirm a strategy. With BIG UP, we also invited you to participate, to vote, to give your opinion on the major issues shaping our industry. With BIG UP, we've also invited you to read real estate from a data perspective, and to listen to inspiring personalities who don't all come from the same world. Finally, with BIG UP in particular and Business Immo in general, we're asking you to build the real estate of tomorrow. See you on October 4 for the next edition of BIG UP.