George Limbert is the President of Red Roof, an award-winning leader in the lodging industry with over 660 properties in the United States, Brazil, and Japan George joined Red Roof in 2013 as the company’s in-house counsel. Recently, George led a financial and strategic transformation of the business and was appointed interim President in 2020. He guides an organization that serves millions of guests each year, delivering enhanced experiences and unmatched value. He is the cornerstone in driving long-term strategic planning, improved operational and financial performance, and greater value for Red Roof stakeholders, business partners and guests. George fosters collaboration in communicating brand values, driving business growth and profitability.

George is an Ohio native. He received a degree in business from The Ohio State University and earned his law degree at the University of Dayton. George is also an adjunct professor teaching Franchise Law at The Ohio State University, Moritz College of Law. He is a member of the Board of Directors of the American Hotel and Lodging Association and a member of the Ohio Bar Association. He lives in Columbus, Ohio with his wife and daughter.