Europe: A tourism hotspot with unmatched development potential
Despite overtourism concerns throughout Europe, hotels play a crucial role in supporting communities
Europe has long been a beacon for global tourism, drawing visitors from all corners of the globe with its rich history and natural beauty.
Why Hoteliers Should Keep Up Momentum on Low-Carbon Initiatives
More Than 80% of Guests Say Sustainability Guides Their Hotel Choices
With many trends often coming and going, I’m pleased that sustainability is one that’s not become stuck but is continuing to grow, driven by the consumer.