ChatGPT Is a Revelation But Hoteliers Should Be Wary of Its Pitfalls
AI Tech Can Lead to Brand Dilution Through Wrong Language and Tone
It is the talk of the town and has been for more than a year now: ChatGPT, a conversational app powered by artificial intelligence.
Harnessing Cognitive Biases for Effective ESG Communications in the Hotel Industry
Positive Framing, Loss Aversion Among Techniques To Keep Hoteliers Motivated
In an era of increased environmental and social awareness, hotels’ communication of their environmental, social and governance efforts is pivotal in shaping their reputation.
Reframing Saudi Arabian Hotel Marketing and Communications for a Global Audience
Saudi Arabia Regards Tourism as Its Future, and Hoteliers Cannot Afford To Be Left Behind
As Saudi Arabia strides toward its ambitious goal of Vision 2030, businesses across the kingdom are grappling with the vast scope of change this road map necessitates.