Hotel Rates Unprecedented for Las Vegas' Super Bowl Weekend
No Market in the Continental US Has Ever Achieved Higher Average Daily Rate
Hotel performance during Super Bowl weekend in Las Vegas was unprecedented.
Hotel Performance Holds Steady in US, Sets Pandemic-Era Record Globally
Hotel Room Demand From Groups, Business Travelers Fills Gaps
U.S. hotel occupancy for the week of April 23-29 dipped from the previous week, but at 66.6% was still the third best of the year so far. Meanwhile, excluding the U.S., global hote...
US Weekly Hotel Performance Shows Signs of Group, Business Travel Returning
Top 25 Markets Fare Better than Average in Week After Easter Holiday
Demand for U.S. hotels from group and business travelers showed signs of picking up in the week following the Easter holiday, as industry performance overall continues to normalize...
Despite Occupancy Drop, Hotels Benefit from Robust Leisure Travel, Rate Strength
Group Demand Expected To Rebound in Weeks Ahead
Easter and Jewish Passover in the U.S. dampened demand for U.S. hotels last week, which is typical as business travelers and conference planners schedule around those holidays to b...
Hotel Demand Steady as Hoteliers Close Book on Spring Break, Prepare for Summer
Business, Group Demand Recovery Expected To Continue
Hotel demand slightly outpaced expectations in the last week of March, but is likely to slow as the height of the spring travel season ebbs and hoteliers prepare for the summer wav...
Weekly Hotel Performance Dips, But US Hotels Still Have Second-Best Week of 2023 So Far
Demand from Traveling Families Expected To Grow In Lead-Up to Easter
After surging with the peak of spring break travel in the U.S., weekly global hotel performance expectedly dialed back.
Spring Holidays, Increased Business Travel Keep Hotel Performance Steady
US Average Daily Rate For Week Ending March 11 Was $158
The U.S. continues to settle in to a more normal hotel performance pattern, punctuated by improvements in top 25 markets and bolstered by weekday business travel flowing into key m...
Hotel Performance Growth Slow, Steady As Impact of Omicron Fades in Year-Over-Year Comparisons
Analysts Predict Bigger Leaps in Weekly Metrics As Spring Break Travel Season Starts
Year-over-year comparisons have largely lapped the impact of a surge in omicron cases last year, and hotel industry performance in the U.S. and in markets around the globe is impro...
Phoenix Hotels Score Second-Highest Rate, Revenue for Super Bowl Weekend
Average Daily Rate, Revenue Per Available Room Beat Forecasts
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate and revenue per available room during the weekend of the big game...
New Orleans Hotel Market Scores Big From Final Four Tournament
Hotels Record Best Four-Day Weekend Performance on Record
This year’s NCAA men’s basketball Final Four championship held in New Orleans over the first weekend in April was an exceptional windfall to area hotels.
A Look at the NCAA Final Four Impact on Hotel Revenue Over the Past Decade
Tournament Historically Provides Sizable Revenue Boosts to Host Hotel Markets
The NCAA college men’s basketball Final Four championship is one of the larger hotel revenue-generating special events in the U.S.
Inauguration Boost Provides Small ‘Wins’ for DC Hotels
COVID-19, Security Measures Restrict Normal Gains
The Washington, D.C., hotel market filled just over 3 in 5 rooms — 62.3% at the peak — during the days around President Biden’s inauguration ceremony, marking the lowest inaugural ...
Factors Driving, Dragging US Hotel Market Performance
In an unusual year that resets many of our preconception of a “serious downturn,” STR highlights the best-performing (or “less bad”) and the worst-performing metropolitan markets through the third quarter.
HENDERSONVILLE, Tennessee—With nine months of the year now preliminarily “on the books,” it seems an appropriate time to provide a brief highlight of key trends as well as the best...
How Event Cancellations Affected European Hotel Markets
A look at the hotel-demand impact of events in two European markets, Düsseldorf and Lisbon, that were canceled due to COVID-19.
HENDERSONVILLE, Tennessee—After examining the effect of cancelled events such as Austin’s SXSW festival in the U.S., the next step was to examine whether markets in Europe were exp...
The Top 10 US Markets in 2019 for Each Hotel KPI
While much of the discussion in the hotel industry revolves around top 25 markets, year-over-year change for hotel key performance indicators were more notable in markets outside the top 25.
HENDERSONVILLE, Tennessee—As we turn to a new decade, STR highlights the top 10 year-over-year growing markets for the past year. Even among us who keep judicious tabs on U.S. mark...
Valentine’s Day Boosts US Hotels Over Weekend
U.S. hotel demand is more likely to increase when Valentine’s Day falls on a weekend, STR data shows.
HENDERSONVILLE, Tennessee—A look at hotel industry performance data since 2011 shows that the nearest weekend to Valentine’s Day gets a sizable performance boost compared to surrou...
Understanding Performance During the Christmas Holiday
A visual look at RevPAR performance during the Christmas holiday period since the 2000s shows a pattern of sluggish performance on Christmas Day and a lift the day after. Here’s how 2019 should pan out.
HENDERSONVILLE, Tennessee—For the U.S. hotel industry, the days around the Christmas holiday are always slow. With sun and sand destinations excepted, a majority of U.S. markets sh...
How US RevPAR, Occupancy Behave in Thanksgiving Week
Despite having a well-earned reputation as one the heaviest air and road travel holidays of the year, Thanksgiving week shows substantial occupancy and RevPAR performance deficits for the U.S hotel industry starting the Monday before the holiday and lasting until Friday.
HENDERSONVILLE, Tennessee—An STR review of U.S. performance data from past Thanksgiving periods shows a shortfall in revenue per available room when compared to surrounding matched...
A Look at Halloween’s Effect on US Room Demand
Halloween is apt to cause a decrease in overnight stays, which is most pronounced in group business. The impact on transient business is more limited and largely confined to lowered room rates.
HENDERSONVILLE, Tennessee—More than two-thirds of Americans plan to celebrate Halloween, according to a 2019 consumer survey.
US Hotel Performance Dips With Weekday Fourth of July
When the Independence Day holiday in the U.S. falls on a Sunday, data shows a better-than-expected lift to hotel performance. The same is not true for the rest of the week.
HENDERSONVILLE, Tennessee—Analysis of U.S. hotel demand, occupancy and revenue per available room indicates significant dips when the Independence Day holiday, or Fourth of July, l...